Why subscribe?

Meet me at the intersection of merchandising, marketing and technology for actionable eCom advice.

I started my career as a fashion designer, spent some time on the tech side of digital marketing and eCommerce, and then returned to school for an MBA.

This newsletter is informed by that entire winding journey: I analyze real companies and brands to explain what really determines success and failure in the eCom world.

If you’re tired of one size fits all “best practices”, you’ll love this newsletter.

I will reply to every question/comment you send me, unless it is unhinged haterade.