Quick update on where No Best Practices is going
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Away's executive shuffle, TOGU and sad bear vs trash bear
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Test & learn your way into an effective loyalty program, no new software required
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What They Won't Tell You About Loyalty Programs
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Four lessons from an indie luxury brand that defied the odds
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Why are fashion brands obsessed with "newness", and what's the alternative?
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What this newsletter has in store for 2021 & beyond
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Now for something completely different...actionable information.
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Tell Me What To Want
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Protect Me From What I Want
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The real magic is believing in yourself
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The inconvenient truth about marketers' demographic du jour
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